Allunite is a new entrepreneurial tech business that builds on the need for physical shops to advertise to customers in store. In this way, AllUnite offers their business customers an installation of wireless internet through a subscription based payment model. With the AllUnite internet box,shops can begin to advertise on the mobile,tablets and laptops of their customers and potential customers within a physical proximity to the shop. The solution is thereafter fully financed by advertisements and thereby free for customers. At the 2014 Danish E-commerce Awards held by FDIH, the union of Danish internet commerce, AllUnite was awarded with the prestigious title of Best New E-commerce Company in 2014.